October is Domestic Violence Awareness Month, and we’ve brought you posts detailing various events in the state. Now, a group of men in Aspen is taking a stand against domestic violence in an attempt to show it is not merely a “women’s issue.”

The Colorado Men Making a Difference organization is sponsoring the “I Show I Care by…” campaign. Men are encouraged to answer so they can, well, show they care. Typical responses include, “respecting my wife” or “being a good listener.” In Aspen, men are sporting signs with their answers as part of the campaign.

It doesn’t end there. Pictures will be posted on Facebook and used in promotional materials, such as ads and fliers. Even though Domestic Violence Awareness Month technically ends in October, the organization’s campaign will carry on.

According to the Aspen Times, Response, Help for Survivors of Domestic Violence and Domestic Abuse is aiding in the campaign. The organizations reportedly run workshops in middle and high schools in the Aspen area.

They have also started a campaign known as “purple lights.” The slogan for that campaign is, “It’s hard to see the light when you’re living in a dark.” The Times reports that several businesses are displaying a poster adorned with purple lights in their storefront windows.

The spokesperson for Response says that it’s exciting to get men involved. She reiterates that it’s important to get all in the community involved in raising awareness of domestic violence, which affects at least one in four women.

Source: Aspen Times, “Response hopes community will show how it ‘cares,'” Jeanne McGovern, Oct. 25, 2011